This week Robbie Ward from BPM (Beats Per Minute) media company came in to speak to us. BPM is a company that specialises in advertising in pubs, clubs, shops, banks etc.
BPN Media add the name’s of the artists’ and the song titles’ and have them appearing on the screen for the viewers to see. This videos are placed in venues such as Copper Face Jacks, Fitzsimons and The Barge. For restaurants, they have in-house music channels for that help encourage people to re-visit the business. In-store music is designed to keep the customers in the store as long as possible. All of the music in this case is specifically chosen.
Robbie told us that the saying “Content is King” is no longer relevant, and in fact “Relevance is King” is the new rule. The content is unimportant if the relevance is not there.
Adverts can change depending on the day, and even the time of day. For example, in a café – the screen could advertise a breakfast deal in the morning, and then change to a lunch deal later that day.
I found Robbie Ward’s lecture really intresting, and I also found the way BPM advertise to be really intresting and something I would like to look into.
